Step 01 · Cleanse

Your wash daystarts here

Most curls aren't dry, they're just never properly clean. Here's the ritual that changes that.

The complete cleanse

The Cleansing Ritual Kit

Two shampoos. One job each. Your monthly scalp and hair reset and your every wash day shampoo, working together the way your curls were always meant to be cleaned.

  • Curl Renaissance Chelating Shampoo: your monthly scalp & hair reset
  • Curl Renew Shampoo: your every wash day essential
€56,00
Shampoing Chelatant Curl RenaissanceCurl Renaissance Chelating Shampoo
Shampoing Curl RenewCurl Renew Shampoo

Reset once a month · Cleanse every wash day

Or shop individually

Two shampoos. One job each

Every great wash day is built on one foundation: truly clean hair. We use two shampoos because one can't do both jobs. That's not a problem, that's the design.

Shampoing Chelatant Curl Renaissance
Your monthly scalp & hair reset

Curl Renaissance Chelating Shampoo

Once a month, this chelating shampoo clears product buildup and mineral deposits from your scalp and hair. A fresh start, so the rest of your routine works like it did on day one.

Use once a month · €32,00
Shampoing Curl Renew
Your every wash day essential

Curl Renew Shampoo

This is your weekly wash. Gentle enough to protect your curl pattern, effective enough to actually cleanse, so your conditioner can do its real job instead of fighting through buildup.

Use every wash day · €24,00

Watch the cleanse ritual

"The healing power of water washes away what no longer serves me."

The ritual, step by step

  1. Section & saturate

    Divide your hair into 4 sections and saturate each one completely with water. Let it soak for a full 3 minutes. This opens the cuticle, so everything after works better.

  2. Monthly reset: Curl Renaissance

    Once a month, apply Curl Renaissance to your scalp first, using the pads of your fingers, not your nails. Work it through to your ends, then rinse completely before step 3.

  3. Every wash: Curl Renew Shampoo

    Apply to your scalp and lengths and work it in until it lathers, focusing on the roots. Rinse clean. Now your conditioner can actually get to work.

Community · Type 2,3 & 4

Community · Type 4